Overview
On July 14th 2026, Laura Geller Beauty partnered with Fran Drescher to announce that Spackle Primer in Hydrate received a seal of acceptance from the National Eczema Association. The brand was one of the first makeup primers to receive the designation.
The launch was supported with website assets, paid social, press, email marketing, SMS, and organic social.
To date, the campaign has earned 742 total press placements, 330,848,425 media impressions, and 149K views across social.
Press
Press Release, Drug Store News, People, Dermatology Digest, InStyle, NewBeauty
Overview
On June 23rd 2026, Laura Geller Beauty launched their first ever hair product, Root Touch Up, with a Grease inspired campaign featuring actress Didi Conn, who plays Frenchy in the iconic movie.
Launched on Amazon Prime Day as an Amazon exclusive, the launch was supported with influencer support, paid social, press, email marketing, SMS, organic social, and a custom mailer.
Press
Press Release, People, New Beauty, Pix11, Oprah Daily, AOL, Global Cosmetic Industry
Overview
On March 3rd 2026, Laura Geller Beauty launched their Best of the Best Cream Full Face Basics with a playful social-first campaign "Just Add Cream," featuring more than 70 celebrity and food industry talents who bring effortless beauty to life through cozy, kitchen-inspired storytelling.
The launch, celebrated with talent such as voices like Tia Mowry, Joy Bauer, Gail Simmons and Melissa Ben-Ishay, was supported with website assets and a custom LP, paid social, press, email marketing, SMS, organic social, and a custom mailer.
Press
Press Release, Page Six, The Knockturnal, Story + Rain, Daily Beast
Content
Tia Mowry, Baked by Melissa, Teri Hatcher, Bethenny Frankel, Patricia Heaton, Melissa Gorga, Joy Bauer, Gail Simmons, Lidia Bastianich, Alex Guarnaschelli
Overview
Bliss brought back from the vault its best-selling Fabgirl Firm Body Firming & Contouring Cream. Bliss partnered with Golden Globe nominated actress Piper Perabo for a nostalgia-driven campaign celebrating the 25th anniversary of the cult-favorite film Coyote Ugly, tapping into the cultural moment that defined a generation.
The relaunched formula is an upgraded evolution of the product formerly known as Fatgirl Slim, originally inspired by a '90s music icon, now reimagined with a refreshed name, upgraded ingredients, and clinically tested results designed for today's performance-driven body care consumer. After selling out last year, the product returns with an updated formula designed to deliver enhanced smoothing and firming results.
The campaign blends early-2000s energy with modern confidence, reintroducing Fabgirl Firm to millennial consumers whose skincare priorities have evolved toward targeted, high-performance solutions. By connecting the product's legacy to a beloved pop culture milestone, Bliss positions Fabgirl Firm as both a throwback favorite and a next-generation essential.
Press
Press Release, NewBeauty, Drug Store News, People, Ok Magazine
Overview
On January 13, Laura Geller Beauty launched its Line Smoother Targeted Fine Line Filler, an innovative, targeted primer designed to instantly smooth the appearance of fine lines, wrinkles, and texture while enhancing confidence for women over 40.
The launch was brought to life through a playful, three-episode “Beauty Emergency Unit” campaign starring Real Housewives of New Jersey star and The Traitors Season 3 winner Dolores Catania, and was supported by website assets, paid social, press, email marketing, SMS, organic social, and a dedicated content series across the brand’s social channels.
Press
Press Release, People, Drug Store News, Page Six, New Beauty
Overview
For over two decades, Bliss has been known for its spa-grade, innovative skincare products — and in the fall of 2025, the brand tapped into the nostalgia marketing trend by launching a co-branded collection with everyone’s favorite comfort show, Gilmore Girls, in tandem with the show’s 25th anniversary. To bring the launch to life, Bliss partnered with actress Kelly Bishop, who played the iconic Emily Gilmore, as the face of the campaign. Known for her elegance, humor, and memorable one-liners, Bishop brought built-in credibility and excitement to the collection, instantly resonating with both longtime viewers and new fans discovering the streaming show.
The limited-edition Gilmore Girls x Bliss collection featured six of Bliss’ most sought-after products, each packaged in the show’s signature Chilton-inspired plaid, including the Lemon & Sage Body Butter, Pumpkin Powerhouse Face and Lip Mask, Vitamin C Serum and Moisturizer, and a Spa Headband. The campaign was amplified through a multi-channel activation, spanning social media, paid media, the brand’s website, email marketing, influencer content, in-person events, and a custom VIP mailer.
Results
The campaign earned 773 press placements and over 4 billion press impressions. The brand also hosted influencer and media events in both New York City and LA, amassing over 112 attendees, resulting in a reach of 9.7 million and 102 organic social posts. On launch day, blissworld.com sessions were up 68%, with a conversion rate up 110% compared to the day prior. The collection drove a 496% increase in net sales compared to average daily sales from the previous 30 days. As a pioneer in spa-grade skincare, Bliss continues to champion the elder millennial – bringing the comfort of nostalgia into their routines with products and campaigns made for those who grew up with both Bliss and Gilmore Girls.
Credits
Kelly Bishop - Talent
Ari Michelson - Photographer
Louise Michelson - Digital Tech
Alicia Bridgewater - Casting Director
Neal Pittman - Hair
Sophie Ono - Makeup
Press
Press Release, Business of Fashion, Good Housekeeping, Fashionista, OK!, People, WWD, Good Day Rochester
Overview
In 2021, Laura Geller Beauty made a bold decision to position itself as a leader in mature beauty by exclusively targeting women 40+ and featuring only women in this age group across its website, social media channels, and campaigns. Simultaneously, the brand took a deeper look at its overall product assortment and customer feedback, and found that its iconic Baked Gelato Highlighter formula could be better optimized to meet the needs of women with mature skin. In response, the brand relaunched its viral Baked Highlighter in the #1-selling Gilded Honey shade with a refreshed formula specifically designed for mature skin. The hero of the new and improved highlighter is Boron Nitride, a light-diffusing mineral that creates a soft-focus, “lit-from-within” glow. The new formula also includes hydrating ingredients like Hyaluronic Acid, Vitamin E, Vitamin C, and Squalane to help with skin that becomes drier as we age. To celebrate the launch, the brand tapped former makeup artist and actress Debi Mazar for a playful campaign shot in Italy—the brand's manufacturing home for decades.
Results
Through a multi-channel activation spanning social media with over 800K video views, 678 press placements, over 1.24 billion media impressions, paid media ads and a sales presence on the brand’s website, QVC, Amazon, and TikTok shop, the campaign honors the artisanal Italian craftsmanship that has become a pillar of the brand. Supporting assets included email marketing, a dedicated landing page, 1,033 pieces of influencer content posted across four social platforms, a custom VIP mailer, bi-coastal customer pop-up events with over 1,500 attendees, and a press release. The brand also hosted its first-ever trip, bringing 10 influencers and 2 media editors to Florence, Italy, where the campaign was shot. Attendees were immersed in the brand’s history and learned how to bake their own highlighter while creating unique content to support the launch, which generated 28.7 million in total reach and 10.7 million views.
On launch day, the Baked Gelato Highlighter page made up 12% of traffic on laurageller.com, ranked #1 in Highlighters, and sold over 20K units with a 4.7-star rating. By elevating an iconic bestseller with a mature-skin formula, Laura Geller Beauty continues to put real women and their needs at the forefront of the brand.
Credits
Debi Mazar - Talent
Sara Mitzner - VP of Brand Marketing, AS Beauty Group
Haley Lim - Brand Marketing Director, AS Beauty Group
Julie Singer - Brand Marketing Manager, AS Beauty Group
Maggie Senft - Brand Marketing Coordinator, AS Beauty Group
Julia Kahn - Social Media Associate Manager, AS Beauty Group
Aileen Olmedo - Social Media Director, AS Beauty Group
Kim Dorce - Marketing Manager Influencer and Paid Media, AS Beauty Group
Ines Santos - Junior Manager Influencer and Paid Media, AS Beauty Group
Georgia Power - Account Director, Alison Brod Marketing Communications
Rayna Greenberg - Senior Vice President, Alison Brod Marketing Communications
Jamie Childs- Account Supervisor, Alison Brod Marketing Communications
Sammy Kerbel - Senior Account Executive, Alison Brod Marketing Communications
Michaela Keating - Account Coordinator, Alison Brod Marketing Communications
Quinn Wilson - Director
Neal Pittman - Laura Geller Hair Stylist
Ari Michelson - Photographer
Louise Kahn - Digital Tech
Alicia Bridgewater - Casting
Savina Di Donna - Wardrobe Stylist
Laura Tocchet - Props
Mark James - Director of Photography
Maria Saragnese - Talent’s Makeup Artist
Jacopo Finocchi - Talent’s Hair Stylist
Jana Day - Production
Mark Day - Production
Tiffany Bianco - VP of Creative, AS Beauty Group
Laura Onuska - Associate Creative Director, AS Beauty Group
Press
Overview
In 2025, Bliss set a new bar for SPF marketing with one of its most buzzworthy and culturally resonant campaigns, appointing reality TV icon Nicole “Snooki” Polizzi as the official Bliss Summer Superhero. The concept blended nostalgia, humor, and education - reframing SPF as a modern beauty essential through Snooki’s evolution from tanning devotee to SPF advocate and mom of three. Her transformation made sun protection accessible and aspirational, deeply resonating with the elder millennial mom audience Bliss targeted throughout the year.
By reclaiming her infamous Jersey Shore tanning persona in a sun-safe way, Snooki became the ideal spokesperson to deliver an SPF message rooted in relevance and reinvention. Launched ahead of summer, the campaign integrated earned media, influencer content, affiliate partnerships, and social giveaways for maximum reach.
An on-the-ground activation at the Jersey Shore brought the message to life, with Snooki personally handing out SPF products to beachgoers - a hyperlocal, high-impact brand moment. A product feature within the campaign was a Beach Day SPF Kit, including two limited-edition products made in collaboration with sister makeup brand Laura Geller: a refreshing facial mist and SPF 15 Lip Balm - designed to cross-pollinate the two brands’ audiences. Also included in the kit were a Bliss Baby Mineral Sunscreen Stick SPF 50 and the best-seller Bliss Block Star Tinted Daily Mineral Sunscreen SPF 30, reaching moms with trusted, baby-safe options.
The kit launched with a 25% affiliate commission and an exclusive giveaway - a free Beach Day SPF kit for the first 200 customers on Blissworld.com using code SNOOKI, sparking urgency and social buzz. To sustain momentum, Bliss rolled out its second-annual Amazon-exclusive July 4th Block Party sale, offering the Block Star Tinted Mineral SPF 30 for $4 (normally $25) and the new Block Star Clarifying SPF 30 for $8 (normally $26), perfectly timed for peak sun season.
Results
Within just 48 hours of launch, all 200 limited-edition SPF kits in the Blissworld.com giveaway were claimed using code SNOOKI, showcasing strong consumer demand and brand interest. The campaign generated 422 press placements with over 3.35 billion impressions (including PR Newswire), far surpassing exposure goals. Snooki’s Instagram Stories drove an estimated 1.72 million impressions and reached up to 17.2 million users, funneling massive traffic to the Amazon sale and amplifying brand visibility. Overall, the campaign not only met but surpassed all targeted goals for social engagement, PR exposure, and sales—cementing Bliss as a leading SPF brand in 2025.
Credits
Nicole Polizzi- Talent
Brian Quist - Videographer
Teresa-Esmeralda Sanchez - Sound
Dave Kotinsky - Photographer
Samuel Cleary - Gaffer
Press
Overview
On Monday, May 19, Laura Geller Beauty launched a NEW Spackle SPF with a campaign featuring longtime partner, Fran Drescher, personifying the SPF Primer along with the other seven varieties in the Spackle Primer family.
The campaign was supported with website assets, email marketing, SMS, paid media, organic social, a TikTok creator campaign, an Amazon Live with Fran, and a custom mailer.
Press
Press Release, People, InStyle, New Beauty, Happi, Beauty Packaging
Overview
Laura Geller Beauty created National Mature Women’s Day in 2022 with the National Day Archives - a holiday that celebrates the beauty, confidence, and wisdom that come with age. It honors the power of mature women while challenging traditional beauty standards by promoting a more inclusive approach to aging. No day celebrates older women just for being them – Mother’s Day, Nurses Day, and several others celebrate women, but those holidays are about what women do, not who they are, and Laura Geller Beauty wanted to change that.
To celebrate the fourth annual National Mature Women’s Day on April 9, 2025, Laura Geller Beauty appointed Broadway icon Kristin Chenoweth as Chief Mature Officer (CMO) for the day, leveraging her Emmy/Tony-winning star power, humor, and cross-generational appeal. The campaign kicked off with a humorous video introducing Chenoweth as Chief Mature Officer, setting the tone for a day centered around empowerment, self-acceptance, and joy. Through digital content, influencer partnerships, PR, and the brand’s signature Age-Based Sale, the campaign blended entertainment with purpose. The sale, which increases in value as customers age, financially rewards women for every year lived—putting the brand’s pro-aging philosophy into tangible action (i.e., if you’re 64, you get 64% off).
Results
Brand awareness surged with over 2.4 billion media impressions (+9% YOY) and 545 media placements (+4% YOY). 42 influencers posted in support across four social platforms, totaling 148 posts with 935K video views and 183K impressions. The campaign video garnered an impressive 426,588 video views with a 3.13% engagement rate.
On launch day, the Age-Based discount sign-up page saw an 88% increase in sessions compared to 2024. Over 50,000 people signed up for the discount, marking an 11% year-over-year growth and making 2025 the largest year yet. 77% of the email captures were by returning users, reflecting deep community love for the annual sale. The Age-Based Sale drove short-term growth as well with total net sales up 78% and site traffic up 26% compared to Monday 4/8. Conversion rates reached 4.9% vs 3.1% the day prior.
Credits
Kristin Chenoweth - Talent
Brian Quist - Videographer
Ari Michelson - Photographer
Neal Pittman - Hair
Charlie Losiewicz - Gaffer
Puya Dalili - Grip
Teresa-Esmeralda Sanchez - Sound
Justin McIntosh - Talent’s Team
Shannon Mackay - Talent’s Team
Bruce Wayne - Talent’s Team
Press
Overview
In 2025, Bliss chose to relaunch the brand as a leading skincare company specifically committed to the 35+ community. With a desire to pivot the brand’s demographic towards that of an older customer, Bliss aimed to go back to its roots and bring back the skincare results that mimic those of a luxury spa experience. To do so, Bliss rewrote the rules of beauty marketing with a campaign that reclaims skincare for adults - no “Sephora Kids” allowed. Instead of chasing Gen Z trends, Bliss leaned into humor and authenticity to reconnect with its original audience from its brand launch in 1996 by flipping the script.
Partnering with comedian Iliza Shlesinger, the campaign satirizes the absurdity of teens hoarding anti-aging products. Countering the tween skincare trend - often culturally referenced as 'Sephora Kids' - Bliss offers a hilarious and relatable take on adult skincare, inspired by comedian Iliza Shlesinger and her hit Netflix special, Elder Millennial.
In the video, Iliza is seen shopping in a beauty store, humorously declaring, "I'm not just any millennial, I'm an elder millennial." With a nod to her many responsibilities, she explains that shopping for Bliss is her much-needed "me" time. As she glances around at the tweens with their flawless skin, she quips, "If you looked any younger, you'd be a sonogram." The campaign tells a story about how adults are opting for Bliss over pricey, often gimmicky Gen-Alpha driven brands, drawn to its powerful skincare solutions that deliver visible results at an affordable price.
Results
The campaign drove a 19% increase in website traffic on launch day, a 12% increase in gross sales, and a 15% increase in orders compared to the day before. Additionally, 58% of the Elder Millennial Skincare Kit sales came from new customers on launch day. Social media also saw a significant boost, with over 1.1M video views spanning social media. The campaign also achieved an impressive 8.45% engagement rate across active platforms, well above the average for Instagram, Facebook, and TikTok. On Amazon, traffic increased by 35% on launch day, resulting in a 13.58% increase in overall sales for Bliss. Launch-day traffic also drove incremental conversions across other products, resulting in a 3.24% lift versus the previous day.
The content was intently amplified across all forms of media and entertainment, including TV ads, 139 social media posts (Facebook, Instagram, TikTok), 8 social media posts on Iliza Shlesinger’s pages, and a presence on Bliss’s website and Amazon storefront, all ensuring maximum reach and engagement. The campaign garnered 1,043,055,009 media impressions, with 415 press placements, including 3 feature exclusives, across multiple platforms.
Credits
Iliza Shlesinger - Talent
Brian Quist - Videographer
Ruben O’Malley - Director of Production
Ari Michelson - Photographer
Jana Day, Production X Inc - Production
Alicia Bridgewater - Casting
Olivia Rose Coleman - Wardrobe/Props - Buzz & Kill
Nataly Lasorta - Wardrobe/Props - Buzz & Kill
Alex Smulian - Writer
Tara Swennen- Stylist
Rob Harmon – Hair
Kirin Bhatty - Makeup
Press
Press Release, Happi, Glossy, OK Magazine, Good Housekeeping, Drug Store News
Overview
On Wednesday, January 29th, Laura Beauty launched their Who Hasn’t campaign. The Who Hasn’t campaign lived on their website, and social media platforms, showcasing a dynamic video featuring the following female founders:
Maria McCool - Calista Tools
Ami Richter - Lug
Renee Greenstein - Attitudes by Renee
Linnie Gold - Nosh Candy
Additional content including video interviews, social media posts, and highlights on each founder, engaged and inspired a global community of women over 40.
Press
Overview
Bliss launched an exclusive Passenger Princess Kit in collaboration with wellness advocate and television personality Teddi Mellencamp.
Teddi, who has openly shared her driving anxiety following a car accident when she first moved to LA, brings a genuine and relatable perspective to the Passenger Princess trend. Designed for those who often find themselves in the passenger seat, this limited-edition kit offers compact, on-the-go skincare solutions that easily fit into your bag or car, ensuring you feel confident and cared for every step of the way.
Additionally, the brand is partnering with Alto, an elevated rideshare service, to provide a unique custom car experience. This fall, Dallas, TX will see the debut of the "Passenger Princess Car" from Bliss x Alto. The blue, Bliss-branded ride will offer passengers a stylish journey along with a complimentary Passenger Princess Kit, exclusive to those picked up by the limited-edition car.
Press
Overview
The Cover FX "Ms. Irrelevant" campaign aimed to showcase the brand's high-performance beauty products by exemplifying an authentic connection between sports and beauty. Spotlighting underdog athletes to promote its sweat-proof Total Cover Cream Foundation, the campaign's name references the last pick in the NFL draft, "Mr. Irrelevant," and features female professional athletes, who were also the last pick: NWSL's Talia Gabarra, WTA's Solymar Colling, and WNBA's Angel Jackson. The campaign challenged industry norms by celebrating the journeys of lesser-known athletes who, despite their rank, radiate incredible resilience and effort. The video featured the brand’s Total Cover Cream Foundation, clinically tested to be sweat-proof, where the athletes apply it and put it to the ultimate sweat test.
Results
The campaign earned a remarkable 192,697,614 media impressions, demonstrating broad interest and positioning Cover FX prominently in the beauty conversation.
Social media performance highlights included 29,552 video views and 45,542 impressions, alongside 1,447 engagements, reflecting a strong resonance with the audience. On launch day alone, social platforms achieved 22,241 impressions, 25 Instagram Story reshares, and 4 reposts, amplifying the campaign’s reach and virality. Engagement rates increased on key platforms; Facebook’s engagement rose to 1.76%, outperforming the typical 1.43%, while Instagram’s engagement rate tripled from an average of 0.01% to 0.03%.
Website traffic, social views, and impressions contributed to expanding Cover FX’s reach to new audiences. Additionally, the campaign supported brand growth, with Instagram profile views increasing by 0.04% and an average reach of 3,328 per post.
Credits
Brian Quist - Videographer
Christian Hansen - Video Editor
Angel Jackson - Basketball Player
Talia Gabarra - Soccer Player
Solymar Colling - Tennis Player
Jana Day - Executive Producer
Mark Day - Line Producer
Mike Jines - Production Driver
Rosi Jines - Production Assistant
Peter Lee - Production Assistant
David Berke - AD
Keitumetse Mokhonwana - 1st AC
Gyasi Howardd- Gaffer
Caleb Mose - Sound
Abimael Linares - Prop
Kaylee Colton - Prop Assistant
Ari Michelson - Photographer
Louise Kahn - Photo Team
Mersi Kasemi - Wardrobe Stylist
Priscilla Langdon - Stylist Assistant
Juanita Lyon - Hair Stylist
Brandy Allen - Makeup Artist
Merrick Fisher - Manicurist
Kate Chumley - Writer
Press
Overview
For over 25 years, Cover FX has sat at the meeting point between high-performance makeup and skincare. Returning to the beauty market after a two-year hiatus, the brand reintroduced itself with a campaign in partnership with Paris Jackson for the 2024 Grammys. To showcase the brand’s high coverage hero foundation, Total Cover Cream, Cover FX hired a full glam squad to cover 80+ of her tattoos on the morning of the event. In only six hours, the team made up Paris and produced a 45-second campaign video of Jackson’s tattoos successfully being covered. The video was filmed, edited, and pushed out to social, press, and the brand’s website before Jackson hit the red carpet. Jackson’s tattoo reveal with Cover FX took over the internet and was among the most talked about Grammy’s looks.
Results
Cover FX’s Instagram profile views increased by 1350% and gained 1,587 new followers and TikTok profile views increased by 3896% and gained 551 new followers in under 48 hours. The campaign video garnered 6.47M views with over 200k interactions on Instagram alone. Social engagement on launch day was up 1223% compared to the previous day’s posts across all social platforms.
The brand secured 3 exclusive interviews for Jackson with social, digital, and broadcast outlets. However, once she was spotted on the red carpet, the video went viral, with 167 social posts and 60 media placements, resulting in 32 million video views on social media and 2.3 billion media impressions.
This PR stunt was amplified through the brand’s website and email marketing. Cover FX saw a 145% lift in website traffic and a 240% increase in email sign-ups from the previous day. Total Cover Cream Foundation ranked #1 in sales, and the brand saw its highest revenue day in four months.
Credits
Brian Quist - Videographer
Christian Hansen - Video Editor
Paul Blanch - Face Makeup Artist
Ari Michelson - Photographer
Louise Kahn - Photo Digital Tech
Mikiel Benyamin - Wardrobe Stylist
Alicia Bridgewater - Casting Director
Tyson Fountaine - Body Makeup Artist
Miles Jeffries - Hair Stylist
Gage Munster - Body Makeup Artist Assistant
Evan Hainey - Talent Manager
Press
Access Hollywood, People, The Zoe Report, Today, E News, New Beauty
Overview
To disrupt traditional influencer content, Cover FX launched the "Hickey Magic" campaign, strategically designed to boost brand awareness during its relaunch year. This bold campaign focused on Valentine's Day hickeys—a trending topic that saw a significant surge in Google searches like "how to hide a hickey” in the week following the holiday. Recognizing this, Cover FX enlisted a diverse group of influencers to showcase its hero product's impressive coverage and versatility, Total Cover Cream Foundation, positioning it as the ultimate solution for covering up any marks. By tapping into this trending topic, Cover FX aimed to create attention-grabbing content that would resonate with a TikTok audience.
On February 15th, Cover FX collaborated with 17 influencers to flood TikTok with content showcasing the "Hickey Magic" effect driving consumer interest and sparking sales in an online-exclusive environment. Re-emerging in a crowded beauty industry after a 2-year hiatus, the brand sought to reintroduce its hero product, rebuild and expand a customer base, and reconnect with previous followers through culturally relevant and highly shareable content.
Results
The "Hickey Magic" campaign successfully re-established Cover FX in the beauty market and expanded the brand’s customer base. By partnering with 17 TikTok creators, the campaign generated significant engagement and viral traction, with top influencer Haley Kalil’s post alone garnering over 1.3 million views on launch day. This immediate response translated into over 1,100 new customer sign-ups, with 82% of sales coming from new customers. The campaign’s success also included an 87% increase in daily average sales and a 100% lift in email signups on launch day, reinforcing the brand’s revitalized presence.
The digital strategy amplified brand visibility across TikTok, resulting in a remarkable 147% increase in TikTok profile views. On TikTok Shop, visitors surged by 433%, while the discount code “Hickey” alone generated $16.9K in revenue. Earned media totaled 4 million impressions, further enhancing the brand’s credibility and reach.
Cover FX's targeted ads and influencer collaborations reached 21.6 million people, yielding 8.92 million impressions, 896,000 social engagements, and 9.55 million video views. Cover FX effectively showcased the brand’s skin-focused, high-coverage products, driving customer acquisition, loyalty, and sustained growth in online sales.
Press
Glossy, Media Post, Culturess, Modern Retail, Ad Age
Influencer Content
Haley Baylee, Tinx, May Beboth, Cely Vazquez, Slay by Jess, Kayla Fisher, Ella Halikas, Zizzy Sizzle, Daniella Your Bff, Nnenna B, Winnie Parker, Yazmin Adalynn, Marina In Miami
Overview
To celebrate National Mature Women’s Day in 2024, Laura Geller Beauty teamed up with comedian Leanne Morgan for its new 'Own Your Age' campaign. The hilarious campaign explores the different facets of aging, the pressures older women experience to keep up with younger generations, and aims to create a positive discourse around embracing the age you are now. A comedic video was leveraged across the brand's social channels and digital platforms and featured women 40+ delving into humorous ways in which older women try to look and act younger. Within, Leanne Morgan portrays an Age Empowerment Coach working with these mature women to own their age.
Results
From April 8th-9th, 2024, email sign-ups surged, with total users increasing from 15,000 in 2023 to 44,731 in 2024, and new users growing from 4,603 to 18,382—marking a 193.3% increase in acquisition. Website traffic also spiked by 235% on launch day. Campaign sales from April 9th-30th saw a 176% boost year-over-year. Additionally, the age-based sale, supported by email marketing and SMS, successfully drove website traffic and engagement, delivering a 10.11% conversion rate.
Social engagement skyrocketed, with total engagements increasing from 14,844 in 2023 to 99,656 in 2024, and the average engagement rate (ER) rose from 1.27% to 1.87%. Earned media impressions doubled from 1.1 billion in 2023 to 2.2 billion in 2024, while video views grew exponentially from 165,581 to over 7.3 million. Social paid ads performed strongly, with the click-through rate (CTR) rising from 1.26% in 2023 to 1.48% in 2024, alongside a significant jump in impressions from 10.3 million to nearly 24 million. Additionally, television paid ads brought in 23 million impressions, further amplifying brand visibility. Notably, 76% of the limited edition makeup kit sales came from new customers, underscoring the campaign’s success in reaching a fresh audience.
Credits
Leanne Morgan - Talent
Quinn Wilson - Director
Ari Michelson - Photographer
Louise Kahn - Photo Digital Tech
Emily Duncan - Writer
Alicia Bridgewater - Casting Director
Julia Kahn - Social Media Manager
Mark James - Director of Photography
Nataly Lastorta - Props and Set Design
Olivia Coleman - Props and Set Design
Conner Sullivan - Executive Producer, Bacon and Eggs Media
Kia Zomorrodi - Founder, Bacon and Eggs Media
Press
Overview
Continuing to challenge the beauty industry with intentional initiatives and partnerships that put the joy in makeup and aging, Laura Geller Beauty created a campaign film titled “The Invisible Woman” with 58-year-old Ali Wentworth to celebrate National Mature Women’s Day.
The film starts off black and white with Wentworth at a crowded bar as she describes the universal experience of feeling invisible for women after 40. In several instances, she tries to engage in conversation with people around her but nobody seems to notice her presence, with attention either fixated on much younger or older women. In turn, color comes back to the film and Wentworth reminds the audience that middle-aged women are the backbone of society – they are executives, creators, moms, and more. Acknowledging the confidence that should come with age, she applies Laura Geller lipstick and goes back into the bar, and we see those who were ignoring her before, mesmerized by her presence.
Using playful language and Wentworth’s signature humor, this film aims to empower mature women and ignite their confidence to reclaim their role in the world and remind everyone else that they’re a force to be reckoned with. Invisible? Says who?
Results
As a result of this campaign, Laura Geller engaged its core demo, mature women over 40, with this strategy that yielded 15k+ email sign-ups to receive the age-based discount, which was a substantial 30% increase from last year, including 4k+ new customers – all in ONE day!
As a result of all her hard work towards raising the visibility of mature women in the beauty industry and challenging industry norms, Founder Laura Geller was recognized in this year’s Forbes 50 over 50 list.
On the press front, the campaign secured 1.1 billion+ media impressions in top-tier outlets such as Glamour, People, Women’s Health, and more, amplifying the brand's message nationwide.
Press
Overview
After bringing glamour into America’s homes for over 40 years, Vanna White was looking to join the conversation around celebrating beauty after 40. With the launch of this campaign, Vanna spoke about her decision to collaborate with Laura Geller Beauty for her first-ever beauty campaign (at the age of 66!) in an array of press placements on notable media outlets covering the news of the collection release.
To celebrate the launch of the collection, Laura Geller Beauty released a short film that showcased Vanna White on the set of Wheel of Fortune, where she shared how this one-of-a-kind collection brings the beauty of makeup to life for everyone to enjoy.
With White starring as the face of the campaign, Laura Geller and the team spared no details in producing this limited edition collection. Taking cues from the beloved game show, iconic elements such as the vibrant wheel, the million-dollar wedge, and the puzzle board were leveraged to reimagine the brand's best-selling products with limited-edition designs and packaging.
Results
The launch of the new collection sparked an immediate surge in the percentage of visitors proceeding to checkout, more than doubling on the launch day compared to the site's average, indicating a significant increase in site traffic to purchase.
Following the launch, Laura Geller Beauty also witnessed rapid expansion and engagement across its owned social media platforms. Overall, social views went up by a whopping 833% on Instagram, with a particularly significant increase in engagement on Facebook, one of the most important media channels for the brand and its target audience, growing by 102%.
On the press front, the campaign and collection secured over 121 digital and broadcast placements, totaling over 1.8 billion+ media impressions in top-tier outlets.
Press
Press Release, Drug Store News, People, New Beauty, WWD, Yahoo, Beauty Packaging, Global Cosmetic Industry, Oprah Daily, Pop Sugar, Town and Country, Happi
Overview
Laura Geller partnered with legendary supermodel, actress, and author, Paulina Porizkova in its campaign, “Let’s Get Old Together”. At 56-years-old, Porizkova is "the best she's ever been," as she proclaims in the makeup brand's latest video. Her candidness about ageism is exactly what makes Porizkova the ideal Laura Geller ambassador.
Press
Press Release, MediaPost, NewBeauty, People, Happi, Good Morning America, Beauty Packaging
Overview
Laura Geller Beauty launched its "Reverse Photoshop" campaign that tackles society's fixation on aging with entrepreneur, philanthropist, and TV star, Bethenny Frankel. The campaign video showcases Bethenny, who has been vocal about cosmetic procedures, filtering and photoshop on social media, with a photoshopped face, but for the opposite reason you'd think. Bethenny speaks candidly about accepting the physical signs of aging while visual effects are used to add wrinkles and fine lines onto her face. In turn, Bethenny takes ownership of the way she looks and what the future holds, declaring she is proud to be herself.
Press
Press Release, NewBeauty, Happi, Cosmetics Business, Beauty Packaging
Overview
Laura Geller's 2020 holiday campaign, Beauty-n-Broadway, takes the brand founder back to her theatrical roots. For the promotion, Geller created comical makeup tutorials co-starring Tony-nominated actresses Elizabeth Stanleyand Celia Rose Gooding, stars of the 15-time Tony-nominated Broadway show, Jagged Little Pill. In the playful videos, Geller demonstrates how to DIY two gorgeous looks with her holiday collection, while Stanley and Gooding belt out original showtunes that highlight the steps of the routine. The tutorials are centered around ease and entertainment as opposed to the overly dramatic makeup that has become commonplace in most beauty demos.
As a legendary makeup artist who got her start in the theater world, Beauty-n-Broadway's theme offered Geller a chance to kick up her heels and give back. The campaign will benefit #SaveOurStages, a bipartisan advocacy effort supported by the National Independent Venue Association (NIVA). The organization consists of over 3,000 venues across 50 states that have joined forces to pressure Washington to pass legislation that will allow their businesses to survive through the pandemic.
Press
Overview
In order to demonstrate the power of makeup, Laura Geller joined forces with Beauty 2 The Streetz, a non-profit founded by Shirley Raines that serves the homeless population of Los Angeles by offering necessities (such as a hot shower and a hearty meal) and beauty treatments (including haircuts, hair color, makeup, and more). For its 2019 holiday campaign, the brand features seven cisgender and transgender homeless women from Skid Row, an area in downtown L.A., who embody the "Makeup Means Something" message.
Press
Press Release, Cosmetics Business, ABC News, Pop Sugar, Global Cosmetics News
2015 Sports Illustrated Swimsuit Issue
Featured Ashley Graham as the first-ever plus size model to appear in the issue. The ad campaign went viral and was a trending topic on Facebook. It arguably set the stage for body positivity as a global movement and encouraged the iconic Swimsuit Issue to make more diverse casting choices. In 2016, Ashley Graham was featured on the cover of the issue.
Swimsuits For All, Resort 2015
Ashley Graham - Model
Russell James - Photographer
Sina Velke - Hair Stylist
Vincent Longo - Makeup Artist
Anka Itskovich - Fashion Stylist
KraftWorks - Creative Agency
Highlights:
Generated a 135% traffic increase to website
Garnered 1.5B media impressions
Grew Instagram following by 20K followers
Grew Facebook following 30K followers
Campaign video reached over 3M views
Press:
The View, Good Morning America, CNN, Real Time with Bill Mahr, Entertainment Tonight, People.com
A collaboration with Nurse Practitioner and female empowerment warrior Katie Duke, this scrubs collaboration with Cherokee Uniforms delivers sporty style and a fiercely fun message.
Katie Duke - Model
Andrew Day - Photographer
Morgan Blaul - Hair Stylist
Ashleigh Ciucci - Makeup Artist
Leigh Byrne - Fashion Stylist
Co-founded by Sara Mitzner in 2018, Pajamas For All is changing the sleepwear game. No more oversized t-shirts. No more stained sweatpants. Just awesome and affordable jammies made for adulting. All for $20 and under because staying in is the new going out.
Pajamas For All, Winter 2018
Lada Kravchenko - Model
Galaxia Lorenzo - Model
Romulo Pires - Model
Ari Michelson - Photographer
Morgan Blaul - Hair Stylist
Carmindy Bowyer - Makeup Artist
Sarah Benge - Fashion Stylist
Michael DiCarlo - Producer
Anthony Silvani - Set Design
Press:
Parents, Oprah Magazine, Bearleader Chronicle
Reclaiming the term ‘Power Suit’ and flipping it from its traditional meaning of a uniform associated with work attire, this squad stands proud in their swimsuits. In aiming to empower all women to take off their everyday clothing and stand proud in a swimsuit – the new 'power suit' – the campaign seeks to inspire all women to feel just as confident as they would in their professional wardrobe.
Swimsuits For All, Summer 2018
Brooke Shields - Actress and Model
Ashley Graham - Model
Angela Simmons - Mom and Reality Star
Katie Duke - Nurse Practitioner
Pat Gallant-Charette - Marathon Swimmer
Tony Kelly - Photographer/Videographer
Justine Marjan - Hair Stylist
Serena Radaelli - Hair Stylist
Maisha Oliver - Hair Stylist
Jo Strettell - Makeup Artist
Kate Synnot - Makeup Artist
Melissa Hibbert - Makeup Artist
Sarah Benge - Fashion Stylist
Jana Juhas - Producer
Highlights:
Garnered 6.8B media impressions
Grew Instagram following by 4.8K followers
Grew Facebook following by 2.3K followers
Press:
Today with Katie Lee & Hoda, People (and in print), NY Post, Elle, E!
See the campaign here.
Emme, the original plus-size supermodel, partnered with Woman Within to encourage women to feel great in their own skin. The campaign offered 10 fans a chance to win a $500 Woman Within gift card, with a grand prize of a two-night trip for two to The Lodge at Chaa Creek in Belize. To enter the #LoveWhatYouWearSweepstakes, participants were required to share a photo of their favorite looks during the campaign timeline.
Woman Within, Summer 2018
Emme - Model
Tom Corbett - Photographer/Videographer
Adam Maclay - Hair Stylist
Carmindy Bowyer - Makeup Artist
Sarah Benge - Fashion Stylist
Anthony Silvani - Set Design
Press:
WWD, Shape, People, Coffee With America
Exclusive capsule collection with designer Rachel Roy, inspired by art, the ocean and old Hollywood.
Swimsuits For All, Summer 2018
Rachel Roy - Designer
Brian Quist - Photographer/Videographer
See the campaign here.
Celebrity TV moms Katy Mixon and Yvette Nicole Brown, dog mom and famed blogger Katie Sturino of the 12ish Style, single mom Carine Calixte, and grandmother Debbie Tsakoumakis celebrate the lifestyles of modern mothers everywhere.
Woman Within, Spring 2018
Katy Mixon - Actress
Yvette Nicole Brown - Actress
Katie Sturino - Blogger and dog mom
Carine Calixte - Single mom
Debbie Tsakoumakis - Grandmother
Ari Michelson - Photographer/Videographer
Bobby Elliot - Hair Stylist
Molly Greenwald - Makeup Artist
Kweli Calderon - Hair and Makeup Artist
Sarah Benge - Fashion Stylist
Jana Juhas - Producer
Highlights:
Garnered 1.2M media impressions
Grew Instagram following by 660 followers
Grew Facebook following by 580 followers
Sweepstakes received over 800 entries
Press:
The Chew, Essence, MadameNoire
See the campaign here.
Ashley Graham x Swimsuits For All turn up the heat with unretouched paparazzi images for her Summer 2018 collection. With her incredible confidence, she empowers herself and others to love yourself no matter who is watching.
Ashley Graham - Model
Justin Ervin - Videographer
Adam Maclay - Hair Stylist
Bryan Zaragoza - Makeup Artist
Rachael Wang - Fashion Stylist
Jana Juhas - Producer
Highlights:
Garnered 9B media impressions
Grew Instagram following by 10.8K followers
Grew Facebook following by 2.1K followers
Campaign video reached over 411K views
Press:
InStyle, Huffington Post, Cosmopolitan, Sports Illustrated Swimsuit, NY Post
With the backdrop of the iconic Santa Monica Pier and beach, this campaign stars Style blogger and body-positive activist GabiFresh alongside a cast of nine of her fans who each won a spot in the photo shoot after attending an open casting call with 400 other women.
Gabi Gregg - Model
Dubhe Ferrer - Model
Sohna Bruce-Oliver - Model
Lauren Michelle Timm - Model
Danielle Candray - Model
Sienna Boyd - Model
Nekane Cuellar - Model
Mariah Ford - Model
Joycelyn Way - Model
Chelsea Rose - Model
Jeff Lipsky - Photographer
Brian Quist - Videographer
Lorien Meillon - Hair Stylist
Shannon Pezzetta - Makeup Artist
Ainne Oum - Fashion Stylist
Jana Juhas - Producer
Highlights:
Garnered 3.5B media impressions
Grew Instagram following by 3.2K followers
Grew Facebook following by 1.8K followers
Campaign video reached over 200K views
Press:
Yahoo, PopSugar, Bustle, Nylon, Good Day LA
See the campaign here.
Ashley Graham and her role model and mother, Linda Graham, celebrate the path the mother-daughter duo has taken to achieve true happiness, finding confidence in their own skin. Shot on location in Agadir, Morocco, this campaign brings the collection's vibrant and global patterns to life through a stunning backdrop complete with picturesque beaches, desert tents and native camels.
Ashley Graham - Model
Linda Graham - Model
Ben Watts - Photographer
Justin Ervin - Videographer
Justine Marjan - Hair Stylist
Allan Avendaño - Makeup Artist
Rachael Wang - Fashion Stylist
Jana Juhas - Producer
Highlights:
Garnered 12.2B media impressions
Grew Instagram following by 12K followers
Grew Facebook following by 1.6K followers
Campaign video reached over 365K views
Press:
Vogue, Harper’s Bazaar, Glamour, Elle, The Talk
See the campaign here.
Shot in the jungles of Belize, the campaign features GabiFresh alongside breast-cancer survivor Ericka Hart and model/activist Philomena Kwao whose stories of struggle and victory exemplify the power of survival.
Gabi Gregg - Model
Philomena Kwao - Model
Ericka Hart - Model
Ryan Michael Kelly - Photographer
Brian Quist - Videographer
Anike Rabiu - Hair Stylist
Jessica Smalls - Makeup Artist
Leigh Byrne - Fashion Stylist
Jana Juhas - Producer
Highlights:
Garnered 5.7M in media impressions
Grew Instagram following by 600 followers
Campaign video reached over 36K views
Press:
People, InStyle, PureWow, Who What Wear, Essence
See the campaign here.
Shot in the Bahamas, the ‘Power Trip’ campaign encapsulates what it means to be with the ultimate girl squad on the trip of a lifetime. The accompanying music video, featuring Lizzo singing her hit song ‘Good As Hell,’ won numerous awards and inspired over a million women to be ‘in there like swimwear’ in 2018.
Swimsuits For All, Resort 2018
Ashley Graham - Model
Elaine Irwin - Model
Stefania Ferrario - Model
Lori Harvey - Model
Rachel Peru - Model
Georgia Gibbs - Model
Kate Wasley - Model
Lizzo - Artist
Michael Edwards - Photographer
Brian Quist - Videographer
Dominick Pucciarello - Hair Stylist
Shelby Swain - Hair Stylist
Carmindy Bowyer - Makeup Artist
Leigh Byrne - Fashion Stylist
Jana Juhas - Producer
Highlights:
Won three awards for ’Good As Hell’ Lizzo music video:
1. Ava Digital Awards 2018 Gold Winner in Digital Marketing/Viral Marketing
2. Glossy Awards 2018 Winner, ‘Best Use of Video by a Fashion Brand’
3. Hermes Creative Awards 2018 Gold Winner in Electronic Media/ Social Media/Interactive Media/Video)
Garnered 2.2M in media impressions
Campaign video reached 1.4M views
Press:
V Magazine, Cosmopolitan, Steve Harvey Show
See the campaign here.
Featuring a diverse range of models of all ages living it up in Jamaica, the accompanying video depicts a dream destination wedding, with the whole cast celebrating what it means to feel confident in a swimsuit and live in the moment.
Swimsuits For All, Fall 2017
Ashley Graham - Model
Ireland Baldwin - Model
Baddie Winkle - Model
Marquita Pring - Model
Magali Amadei - Model
Michael Edwards - Photographer
Brian Quist - Videographer
Dominick Pucciarello - Hair Stylist
Carmindy Bowyer - Makeup Artist
Chloe Badawy - Fashion Stylist
Producer - Jana Juhas
Models Ireland Baldwin and Diana Veras and pro-surfer Quincy Davis take on Montauk for an epic July 4th weekend – biking through the beach town, enjoying lobster rolls and living their best lives in Swimsuits For All.
Swimsuits For All, Summer 2017
Ireland Baldwin - Model
Quincy Davis - Model
Diana Veras - Model
Andrew Day - Photographer
Highlights:
Generated 200M media impressions
Press:
People, DailyMail, Life & Style (print), Star Magazine (print)
Ashley Graham and friends #DoItFortheGraham at the exclusive annual Memorial Day Weekend party in the Hamptons.
Swimsuits For All, Summer 2017
Ashley Graham - Model
Marquita Pring - Model
Precious Lee - Model
Andrew Day - Photographer
Highlights:
Garnered 170M media impressions
Press:
WMag, Us Magazine, Star Magazine (print), OK! Magazine (print)
“Baywatch”-inspired campaign featuring supermodel Ashley Graham, music artist Teyana Taylor and former Sports Illustrated Swimsuit Issue model Niki Taylor. Strategically launched a week before the Baywatch reboot film, the campaign presented a more diverse alternative to the traditional ensemble. The iconic red swimsuit, which was available for sale in sizes 4 – 22, sold out quickly.
Swimsuits For All, Summer 2017
Teyana Taylor - Music Artist
Ashley Graham - Model
Niki Taylor - Model
Andrew Day - Photographer
Eric Gabriel - Hair Stylist
Carmindy Bowyer - Makeup Artist
Sarah Benge - Fashion Stylist
Jana Juhas - Producer
Highlights:
Generated 20% traffic increase to website
Garnered 650M media impressions
Grew Instagram following by 10.5K followers
Grew Facebook following by 2K followers
Press:
People, Allure, Fashionista, Paper, Wendy Williams
See the campaign here.
Shot at Yamashiro in Los Angeles, this collection marks the debut of more inclusive sizing for the brand, expanding the sizing of her collection from sizes 10 & up to sizes 4 to 22. At the time of this collection’s release, most companies were only then beginning to size up but, being ahead of the curve, Swimsuits For All used this opportunity to size down for the first time.
Ashley Graham - Model
Gillean McLeod - Model
Venus Lau - Model
Jason Kibbler - Photographer
Justin Ervin - Videographer
Andrew Fitzsimons - Hair Stylist
Allan Avendaño - Makeup Artist
Sarah Benge - Fashion Stylist
Jana Juhas - Producer
Highlights:
Garnered 150M media impressions
Grew Instagram following by 10K followers
Grew Facebook following by 1K followers
Shared on Facebook 400 times
Campaign video reached over 3.2M views
Press:
Rachael Ray Show, WWD, Cosmopolitan
See the campaign here.
2017 Sports Illustrated Swimsuit Issue
Featured in an ad alongside local Puerto Rican women - the first time non-models were featured in the iconic Swimsuit Issue.
Ashley Graham - Model
Ben Watts - Photographer
Justin Ervin - Videographer
Andrew Fitzsimons - Hair Stylist
Vincent Oquendo - Makeup Artist
Sarah Benge - Fashion Stylist
Jana Juhas - Producer
Highlights:
Generated 66% traffic increase to website
Garnered 500M media impressions
Grew Instagram following by 20K followers
Grew Facebook following by 4.3K followers
Shared on Facebook 2500 times
Campaign video reached over 500K views
Press:
People, Today, Elle, Harpers Bazaar, InStyle
See the campaign here.
Turning the old "New Year, New You" adage on its head, this ‘New Year, Same You’ campaign challenges the idea that women should use the new year as an opportunity to change their appearance in order to become their best selves.
Gabi Gregg - Model
Ryan Michael Kelly - Photographer
Justin Ervin - Videographer
Lorien Meillon - Hair Stylist
Joanna Simkin - Makeup Artist
Sarah Benge - Fashion Stylist
Press:
Refinery29, Bustle, Allure, TeenVogue, Self
See the campaign here.
Models and icons Iskra Lawrence and Jordyn Woods join Swimsuits For All for a fun summer photo shoot at the Jimmy at the James hotel rooftop pool.
Swimsuits For All, Summer 2016
Iskra Lawrence - Model
Jordyn Woods - Model
Michael Edwards - Photographer
Casey Geren - Hair Stylist
Rommy Najor - Makeup Artist
Sarah Benge - Fashion Stylist
First-ever swimwear collection developed in collaboration with supermodel Ashley Graham. The campaign photo shoot was inspired by James Bond, encouraging women to embrace their inner 007 and feel powerful in a swimsuit.
Ashley Graham - Model
Michael Edwards - Photographer
Justin Ervin - Videographer
Andrew Fitzsimons - Hair Stylist
Carrie LaMarca - Makeup Artist
Sarah Benge - Fashion Stylist
Highlights:
Generated 150% traffic increase to website
Garnered 2.8B media impressions
Grew Instagram following by 14K followers
Shared on Facebook 1100 times
Campaign video reached 50K views
Press:
Elle.com, Glamour, InStyle, Vogue, Good Morning America
See the campaign here.
Calling on women of all shapes, sizes, ages and races to embrace their own ‘swim body,’ the #MySwimBody challenge aimed to get 10,000 women in a swimsuit by the end of summer 2016. Ultimately, Swimsuits For All exceeded that goal, creating a powerful user-generated photo gallery of diverse women owning the beach in a swimsuit.
Swimsuits For All, Summer 2016
Ashley Graham - Model
Philomena Kwao - Model
Amanda Bingson - Olympian
Nicola Griffin - Model
Jessica Lavoie - Model and Mom
Russell James - Photographer
Videographer - Brian Quist
Sina Velke - Hair Stylist
Vincent Longo - Makeup Artist
Inge Fonteyne - Fashion Stylist
KraftWorks - Creative Agency
See the campaign here.
Jamberry and Swimsuits For All joined forces for a exclusive collaboration, featuring swimsuits and matching printed nail wraps. They ran a co-branded sweepstakes, in which winners won both a swimsuit and a nail wrap. Ultimately, the collaboration was such a success that Jamberry extended the lifetime of the capsule collection and sold the exclusive nail wraps over the course of summer.
Swimsuits For All, Summer 2016
Ashley Graham - Model
Kamie Crawford - Model
Alice Hayward - Model
Michael Edwards - Photographer/Videographer
Sarah Benge - Fashion Stylist
Highlights:
Garnered 7K sweepstakes entries
Grew Instagram following by 2.2K followers
Generated brand awareness with entrant testimonials stating that they learned about the brand through the collaboration:
“I saw Swimsuits For All a while ago when you did that team-up with Jamberry Nails, and I'd kept you in my mind since then, but hadn't ordered anything until a week or so ago.” – Bethanie
2016 Sports Illustrated Swimsuit Issue
Ad campaign in the 2016 Swimsuit Issue, featuring sexy 56-year old bikini-clad model Nicola Griffin - the oldest woman of the issue, ever! The ad also featured Swimsuit Issue cover model Ashley Graham and model/activist Philomena Kwao.
Swimsuits For All, Resort 2016
Ashley Graham - Model
Philomena Kwao - Model
Nicola Griffin - Model
Russell James - Photographer
Brian Quist - Videographer
Sina Velke - Hair Stylist
Vincent Longo - Makeup Artist
Inge Fonteyne - Fashion Stylist
KraftWorks - Creative Agency
Highlights:
Generated 36% traffic increase to website
Garnered 2.6B media impressions
Grew Instagram following by 9.5K followers
Grew Facebook following by 3K followers
Shared on Facebook 276 times
Campaign video reached over 450K views
Press:
E!, Good Morning America, NY Mag, Fortune
See the campaign here.
Declaring the iconic style blogger as the ‘Queen of Bikini,’ this campaigns proves that women of all sizes can feel like royalty in a bikini and 'own it' on the beach.
Gabi Gregg - Model
Elton Anderson - Photographer
Justin Ervin - Videographer
Brittany Stevens – Hair Stylist
Emily Kate Warren - Makeup Artist
Sarah Benge - Fashion Stylist
Press:
Mic, NY Daily News, L.A. Weekly, People, Buzzfeed
See the campaign here.
The first ever unretouched swimwear campaigns, ‘Beach Body. Not Sorry’ features Denise Bidot inspiring women to stop apologizing and embrace their beach bodies – curves, stretch marks, cellulite and all. The accompanying video and its message struck a chord on social media, going viral with 2.5 million organic views on Youtube alone.
Swimsuits For All, Summer 2015
Denise Bidot - Model
Michael Edwards - Photographer
Michael Cogliantry - Videographer
Zaiya Latt - Hair Stylist
Vincent Longo - Makeup Artist
Sarah Benge - Fashion Stylist
Highlights:
Generated 52% traffic increase to website
Garnered 650M media impressions
Grew Instagram following by 8K followers
Shared on Facebook 1700 times
Campaign video reached over 2.5M views
Press:
Buzzfeed, Yahoo, Refinery29, Cosmopolitan
See the campaign here.
Developed in collaboration with model and environmental scientist Laura Wells, the brand’s first-ever eco-friendly collection featured 100% recycled smart fabrics, proving that you can look sexy while still being eco-friendly.
Swimsuits For All, Summer 2015
Laura Wells - Model
Michael Edwards - Photographer
Sina Velke - Hair Stylist
Sarah Benge - Fashion Sylist
See the campaign here.
Embodying a ‘you’ve got it, flaunt it’ attitude, this campaign features a conventionally attractive man appreciating a curvy woman’s body and inspires women of all shapes and sizes to embrace being the center of attention in a swimsuit.
Gabi Gregg - Model
Elton Anderson - Photographer
Lorien Meillon - Hair Stylist
Emily Kate Warren - Makeup Artist
Apuje Kalu - Fashion Stylist
Press:
US Magazine, Bustle, Refinery29, Mic
The first-ever curvy swimsuit calendar, this campaign went viral for recreating the Sports Illustrated Swimsuit Issue 50th anniversary cover with curvy models.
Swimsuits For All, Summer 2014
Robyn Lawley - Model
Gabi Gregg - Model
Jada Sezer - Model
Shareefa Radford - Model
Michael Edwards - Photographer
Michael Cogliantry - Videographer
Andrew Fitzsimons - Hair Stylist
Chris Colbeck - Makeup Artist
Sarah Benge - Fashion Stylist
Highlights:
Generated a 50% traffic increase to website
Grew Instagram following by 5K followers
Shared on Facebook 185 times
Campaign video reached over 850K views
Press:
Buzzfeed, Today Show, Adweek
See the campaign here.
Alessandra Garcia-Lorido, model and daughter of actor Andy Garcia, joins the brand for a glamorous retro-inspired photo shoot.
Swimsuits For All, Summer 2013
Alessandra Garcia-Lorido - Model
Ryan Michael Kelly - Photographer
Cash Lawless - Hair Stylist
Andrew Sotomayor - Makeup Artist
Leigh Byrne - Fashion Stylist
First-ever swimwear collection developed in collaboration with style blogger GabiFresh. Inspired by her famous blog post coining the term ‘fatkini,’ this collection brought bikinis into the mainstream market for the curvy customer.
Gabi Gregg - Model
Nadia Aboulhosn - Model
Maxey Greene - Model
Michael Edwards - Photographer
Alberto Guzman - Hair Stylist
Chris Colbeck - Makeup Artist
Leigh Byrne - Fashion Stylist
Highlights:
Generated a 74% traffic increase to website
Shared on Facebook 89 times
Collection sold out in 48 hours
Traffic increase crashed website day of launch
Press:
NYPost, Jezebel, Refinery29, HuffPost
Jeanette Thevenin - Model
Reena de la Rosa - Photographer
Angel Ruiz - Hair Stylist
Elena Fletcher - Makeup Artist
Sara Mitzner - Fashion Stylist
